Applied MarTech
Marketing + Technology = The Future of Business
A modern business specialization at the intersection of marketing, technology, data, and digital innovation. Build tomorrow's marketing frameworks with AI-driven execution models.
What is MarTech?
The Applied MarTech (Marketing & Technology) program is designed to equip students with the skills to navigate the rapidly evolving intersection of marketing, technology, data, and digital innovation. The program combines core marketing principles with practical knowledge of marketing technologies, analytics, automation, customer experience, and digital strategy.
Key Program Highlights
To succeed in the intelligent enterprise, marketing is no longer just about communication. This explanatory journey map outlines the contemporary marketing-technology cycle that forms our core curriculum.
1. Marketing + Technology Integration
Learn how technology is transforming modern marketing.
2. Digital Marketing & Performance Marketing
Build skills in SEO, paid campaigns, social media, and digital strategy.
3. Marketing Analytics
Use data and insights to understand customers and improve marketing performance.
4. Marketing Automation & CRM
Learn to automate campaigns and manage customer relationships effectively.
5. AI & Emerging Technologies
Explore the role of emerging technologies in modern marketing.
6. Customer Experience & Personalisation
Develop strategies to create personalised customer journeys.
7. Hands-on Industry Projects
Apply concepts through practical projects, case studies, and real-world challenges.
Skills You Will Acquire
Equip yourself with contemporary capabilities to drive high-impact marketing strategies.
Add-on Certifications
Future-Ready Career Opportunities
Career Match
Learning Outcome
Kickstart Your MarTech Career
Join the next generation of marketing innovators at ISMS Pune.